Shopify · Retail EyewearLos Angeles, USA
Lens & Frame Co.
Long-term Shopify development for a specialized eyewear store with custom vision and ordering workflows.
RoleShopify Developer
Period2021 — 2026
IntegrationsShopify API · HubSpot
Result$600k+ reported annual revenue
My contribution
Ownership from structure through implementation.
Over several years, my role covered both the storefront and the technical workflows behind products, orders, customers, and inventory.
- Developed and improved the Shopify storefront with custom Liquid components.
- Integrated the Shopify Admin API for product, order, and customer data.
- Built automations for inventory monitoring, product synchronization, and stock alerts.
- Connected HubSpot and implemented custom prescription and PD measurement data in the order flow.
Technical details
The systems behind the visible result.
- Complex catalog architecture for readers, prescription eyewear, sunglasses, and replacement lenses.
- Custom data flows for measurement-dependent products and orders.
- Connected Shopify data with marketing and customer workflows in HubSpot.
- Long-term ownership across maintenance, debugging, and technical improvements.
Technology stack
ShopifyLiquidAdmin APIHubSpotAutomation
Project access
The live store now presents a broad catalog with custom eyewear and lens options. This is one of several Shopify systems I have supported long term.
More selected projects
This case study is only one sample. My broader portfolio includes more than 80 websites and several custom automation systems.
Remote · Full-time or part-time
Could my experience be a fit for your team?
I am open to a new remote position on a B2B basis and can share my full CV and further relevant project examples.